McSpaghetti?
Questions:
Approximately what percent of McDonald's market is international? How does that compare to the percent of its local (American) market?
What is the “localization” strategy and explain how using this strategy contributed to the success of McDonald’s worldwide?
When McDonald’s expanded into India, what unique change(s) did they make to the menu?
How did McDonald’s use local Korean culture to drive an increase in global sales?
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